Why is Affiliate Marketing Popular with Home Based Business Entrepreneurs?

The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.

Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.

According to the Computer Industry Almanac “The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion.”

Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states “According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program’s history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month.”

With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!

Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:

1. Cost Factor:

Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.

2. Pick and Choose Products:

With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.

3. No need for an Inventory.

The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.

4. No need for Employees.

In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.

5. Necessity for Customer Service does not arise.

Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.

6. Two Tier Affiliate Marketing:

An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub-affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.

7. Income without a limit.

In a paid job the salary structure has a vice-like grip over your monthly income. Here the possibilities are limitless. Though it is not every marketer who earns a big income, the fact remains that avenues are all there for the enterprising marketer to make it to the big time.

8. Global Market Place.

You no longer need to restrict your market to your home town or country. With your well chosen niche product you can sit in the comfort of your home and target the Global Market.

9. Low Risk Factor.

The risk factor in Affiliate Marketing is so small that it has become one of the major attractions for many Home Based Business entrepreneurs especially for those with low marketing budgets.

10. Business works Right Round the Clock.

One major asset of Internet marketing is that your Website, or in other words, your Home Based Business never sleeps. It works right round the clock (24/7) making money from home for you.

Having indicated the above reasons for the popularity of Affiliate Marketing, it has to be mentioned that statistics indicate that only 5% of the marketers do make big money. It is presumed that there are of course several thousands of marketers who make some money, thus giving them an additional income.

As long as the top marketers in the 5% slab, continue to make their millions and the latter continue to make reasonable amounts of money and have the urge to emulate the top marketers, Affiliate Marketing will continue to draw the attention and be popular with Home Based Business Entrepreneurs.

Starting a New Business – Logo Development Tips

As a small business entrepreneur, you are savvy enough to know that branding isn’t just for large multinational corporations. But how important should it be to your small business? To answer this question, let’s take a look at the two parts that define branding. There are the visual aspects of typography, colors and graphics. And there are the emotional aspects of a brand, the customer experiences and associations with the products or services. When one combines on-target design with positive customer experiences, you’ve got a business that can go places. Why is branding so important? Business is a big game and in this game you should always be in pursuit of a competitive advantage. This applies to businesses of any size.

Ideally, you want your logo to represent the reason why you are in business in the first place. First, read your mission statement of how you intend to win in business and who your target market will be. Then think about what kind of a logo would be necessary to hold its own against your competition. Now you are ready to communicate vital notes to a logo designer.

From the logo designer’s perspective, the logo is the single most important part of your branding that you will develop. True enough, your marketing materials and websites will go through many changes, but your logo should remain stable-the anchor and springboard of all of your branding. This is the ideal. A Madison Avenue ad agency might charge the equivalent of a luxury car for a logo, because major corporations know how important it is. It is ironic, that for small businesses, the proliferation of online factories means you can get a logo for the cost of a nice dinner. My recommendation is that you find an individual designer or small firm who will really listen to you and with which you can build a relationship. Not only will the fees still be very reasonable and affordable-you will receive value far exceeding payment.

On your first sales meeting, will it give you confidence to know you spent $45 on a logo? By the same token, as a small business owner, of course you don’t want to overspend. In fact, you don’t want to stress your marketing budget by overspending on any one piece of the puzzle.

Food for thought: is the success of Google’s logo through visibility and repetition or is it award-winning design? It’s really the only part of the branding that we see. The logo has become a cornerstone of the Internet, because the success of the company made it so. It’s achieved brand familiarity and with it trust, if not awe. What if Google was a D List search engine with a few hundred visitors a week, what would you think of their logo?

You’ve probably heard this before, but it’s worth repeating: you should include your logo on every piece of communication. Put it on every web page of your site, business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, web buttons, promotional collateral, and certainly every ad. Familiarity begets trust and trust will lead to increased sales. Then perhaps if your logo is next to a competitor’s, they’ll contact you first.

What Is A Professional Work At Home Based Business Entrepreneur

In the past some of the most professional entrepreneurs were people who worked as doctors, or accountant,s or lawyers, or engineers. To get to that level in these professions these entrepreneurs had to sacrifice a tremendous amount of time and money early in their career.

This included the amount of time spent going to college as well as building a clientele. Once they opened up their own business it also meant they were possibly deeply in debt and spent much of their early careers repaying things like college loans.

The Internet has changed all that. Some of the most highly paid entrepreneurs now are people who work at home for themselves using the Internet. Whereas professionals in the past had to go to work today’s highly paid work at home based business entrepreneurs can earn hundreds of thousands or even millions of dollars without ever leaving their home.

Plus, they get the opportunity to do it without ever leaving their front door and with nothing more than Internet access on their computer. These highly paid entrepreneurs are able to choose the type of websites they develop. As well as the type of blogs that they create articles in and the very products that they want to sell.

One thing that hasn’t changed is how customers need to be treated. Whether you are a doctor trying to take care somebody that sick, or you’re an Internet marketer trying to help somebody who’s looking for information, you still have to treat your customers with respect and dignity.

This is an attitude that separates highly successful entrepreneurs from people who never really ever make any money, or achieve any success working at home. Because of the number of people to get scammed every day on the Internet honesty is still the best policy. If you treat your customers honestly, they will come back and buy from you again. They will also refer you allowing you to create more customers.

Customer service has not changed either. On the Internet it’s just done in a different way. You will spend very little time answering the phone or talking to people in person. But you do spend a tremendous amount of time replying to e-mails, blog comments, and doing other forms of marketing including discussion forums and e-mail marketing.

Occasionally you’ll have a dissatisfied customer. Many times, this will involve giving a refund. This is part of what a professional work and home based business entrepreneur does. They do whatever it takes to keep their customers satisfied all the while trying to build their own business.

In conclusion you see two words over and over, entrepreneur and professional. A work at home based business entrepreneur and professional has no limit to the amount of money they can make working at home.

Business Entrepreneurs and Perseverance

Perseverance is an important skill every entrepreneur should possess in order to achieve success in their business venture. Without this important skill, it is so easy to seek the way out when business challenges come up.

According to the Collins English dictionary perseverance is defined as ‘continued steady belief or efforts’. This is an approach that should be consistent in entrepreneurs despite the obstacles, discouragement and disappointments they face daily.

Without perseverance in an entrepreneur’s mind, efforts become lukewarm and results unachievable. Perseverance can be difficult to discover and sustain as obstacles can become tiring and insurmountable – emotions we all need to watch out for and overcome.. These feelings are common especially to new entrepreneurs who are trying to find their feet in the business world.

The Entrepreneurial Mindset

Successful entrepreneurs usually possess an uncompromising focus which enables them to achieve their business dreams. They forgo feelings of inadequacies, negative emotions and the “I can’t do it” attitude. Their lives are centered on their business goals and persevere until the goal is achieved.

These high achievers are motivated to reach the pinnacles of business success; they are never tuned into the negative words of “it’s not going to work”. Their focus is on one thing… the goal of success.

To feel this way, you must truly enjoy what you do and be passionate about your business. When you have a passion for an idea, the other skill sets including perseverance will come naturally.

How to Develop Perseverance

Find your Passion

Collins Dictionary defines passion as a strong enthusiasm for something. Perseverance goes hand in hand with passion. Analyse yourself by asking the following questions:

  • What part of your business excites you?
  • Have you deviated from your primary business vision or are you still on track?

Sometimes being an entrepreneur can feel like a circus juggler – with business administration, marketing, customer relations and more all crying out for your time. The initial vision can become obscured and frustration can easily set in. Take control by revisiting your vision and find your passion once again.

Make Time for the Task you Love

Sometimes the mundane business tasks take so much of your time; you struggle to find time to do the things you love about your business. Do not lose sight of what made you start out in business, find time to do those things as regularly as you can. If possible incorporate it into your daily activities, as this will be the booster that helps you persevere in hard times. For example if you love graphic designs, do not get carried away with marketing and book-keeping and stop designing – create time for your passion!

Practice Perseverance

Perseverance is not developed in a day; it takes time to acquire and this comes by regular practice. When you set a task for yourself make sure you complete it before you move on to another task. Stay focused on each task you embark upon and reward yourself with little treats for a job well done and for getting closer to your overall goal.

When you find something you are passionate about, it is so much easier to find the fortitude and perseverance to wade through the challenges. This is what separates the successful entrepreneurs from the ones that consistently struggle – which one will you rather be?